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	<title>Top Internet Stocks &#187; advertising</title>
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		<title>Yahoo Headed Up While AOL Is Still Struggling</title>
		<link>http://www.topinternetstocks.com/2010/03/yahoo-headed-up-while-aol-is-still-struggling/</link>
		<comments>http://www.topinternetstocks.com/2010/03/yahoo-headed-up-while-aol-is-still-struggling/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 22:50:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Internet Content Stocks]]></category>
		<category><![CDATA[Large Cap Internet Stocks]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[aol]]></category>
		<category><![CDATA[first]]></category>
		<category><![CDATA[guidance]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[msft]]></category>
		<category><![CDATA[quarter]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[struggling]]></category>
		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[yhoo]]></category>

		<guid isPermaLink="false">http://www.topinternetstocks.com/?p=26</guid>
		<description><![CDATA[Yahoo has been giving signals that they are experiencing a strong first quarter, but AOL appears is tracking below their initial revenue guidance.]]></description>
			<content:encoded><![CDATA[<p>Yahoo (<a href="http://finance.yahoo.com/q/ks?s=YHOO">YHOO</a>: 13.62 <font color="#FF0000">0.00%</font>) has been giving signals that they are experiencing a strong first quarter, but AOL (<a href="http://finance.yahoo.com/q/ks?s=AOL">AOL</a>: 23.05 <font color="#FF0000">0.00%</font>) appears is tracking below their initial revenue guidance.</p>
<p><strong>Yahoo</strong><br />
CEO Carol Bartz recently appeared on CNBC and emphasized that Yahoo is “marching forward” and that she will prove it. In addition, EVP Hilary Schneider indicated at the Goldman Sachs technology conference that due to quicker-than-expected regulatory approval on the Microsoft (<a href="http://finance.yahoo.com/q/ks?s=MSFT">MSFT</a>: 24.29 <font color="#FF0000">0.00%</font>) deal, Yahoo now will receive some “unexpected benefits” in the first quarter. These “unexpected” reimbursements when taken along with Carol Bartz’s comments seem to point to strong first quarter results.</p>
<p><strong>AOL</strong><br />
Meanwhile, AOL seems to be struggling in it’s first full quarter as a public company. On their fourth quarter earnings call, AOL provided Q1 guidance for flat year/year domestic advertising revenue. However, in their recent 10-K filing AOL now anticipates a decline in their first quarter domestic ad revenues.</p>
<p>Here is the specific text from the company’s 10-K filing:</p>
<p><em>…based on current information, we believe domestic display advertising revenues will decline in the first quarter of 2010 as compared to the first quarter of 2009 as a result of our advertising sales organization restructuring which resulted in the reassignment of a majority of our advertising accounts, significantly lower monetization of AOL Properties through our Third Party Network and an approximate $5 million reduction (which represents an approximate 40% year-over-year decline) in advertising revenue related to legacy agreements on certain AOL Properties.</em></p>
<p>Since the beginning of 2010, AOL shares have been outperforming Yahoo with AOL gaining 5.3% while Yahoo stock slid 7.2%. However, we would expect those performances to reverse over the next few weeks.</p>
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		<title>Our Coverage Universe: Internet Content Stocks</title>
		<link>http://www.topinternetstocks.com/2009/09/our-coverage-universe-internet-content-stocks/</link>
		<comments>http://www.topinternetstocks.com/2009/09/our-coverage-universe-internet-content-stocks/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 16:55:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Internet Content Stocks]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[answers]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[internet brands]]></category>
		<category><![CDATA[marchex]]></category>
		<category><![CDATA[move]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[stocks]]></category>
		<category><![CDATA[tech target]]></category>
		<category><![CDATA[the knot]]></category>
		<category><![CDATA[the street]]></category>
		<category><![CDATA[travelzoo]]></category>
		<category><![CDATA[web md]]></category>

		<guid isPermaLink="false">http://www.topinternetstocks.com/?p=15</guid>
		<description><![CDATA[With the launch of TopInternetStocks.com we will be writing about dozens of internet stocks across five major categories. One of key categories of internet stocks are what we call internet content stocks. These are companies that primarily generate their revenue through online advertising. The nine stocks that we will initially be covering within our internet content segment are:]]></description>
			<content:encoded><![CDATA[<p>With the launch of TopInternetStocks.com we will be writing about dozens of internet stocks across five major categories. One of key categories of internet stocks are what we call internet content stocks. These are companies that primarily generate their revenue through online advertising. The nine stocks that we will initially be covering within our internet content segment are:<br />
<strong><br />
Move</strong> (<a href="http://finance.yahoo.com/q/ks?s=MOVE">MOVE</a>: 2.00 <font color="#FF0000">0.00%</font>)<br />
Move operates a network of real estate websites including its flagship website Realtor.com<br />
2008 Revenue: $242 million</p>
<p><strong>Answers</strong> (<a href="http://finance.yahoo.com/q/ks?s=ANSW">ANSW</a>: 5.14 <font color="#FF0000">0.00%</font>)<br />
Answers Corp operates online answers websites Answers.com and WikisAnswers.com.<br />
2008 Revenue: $14 million</p>
<p><strong>Internet Brands</strong> (<a href="http://finance.yahoo.com/q/ks?s=INET">INET</a>: 10.88 <font color="#FF0000">0.00%</font>)<br />
Internet Brands is an online media company operating and developing an ever-growing portfolio of vertical content websites.<br />
2008 Revenue: $104 million</p>
<p><strong>The Street</strong> (<a href="http://finance.yahoo.com/q/ks?s=TSCM">TSCM</a>: 2.75 <font color="#FF0000">0.00%</font>)<br />
The Street is a financial media company operating a network of financial websites including their flagship website TheStreet.com<br />
2008 Revenue: $72 million</p>
<p><strong>Web MD</strong> (<a href="http://finance.yahoo.com/q/ks?s=WBMD">WBMD</a>: 51.46 <font color="#FF0000">0.00%</font>)<br />
Web MD operates a network of websites that offer health information to individual consumers and healthcare practitioners.<br />
FY 2009 Revenue: $383 million</p>
<p><strong>The Knot</strong> (<a href="http://finance.yahoo.com/q/ks?s=KNOT">KNOT</a>: 7.33 <font color="#FF0000">0.00%</font>)<br />
The Knot operates a network of wedding related websites<br />
2008 Revenue: $104 million</p>
<p><strong>TravelZoo</strong> (<a href="http://finance.yahoo.com/q/ks?s=TZOO">TZOO</a>: 20.75 <font color="#FF0000">0.00%</font>)<br />
TravelZoo is an online media company that publishes a weekly travel newsletter to over 17 million subscribers<br />
2008 Revenue: $81 million</p>
<p><strong>Tech Target</strong> (<a href="http://finance.yahoo.com/q/ks?s=TTGT">TTGT</a>: 5.07 <font color="#FF0000">0.00%</font>)<br />
Tech Target operates a portfolio of technology related websites.<br />
2008 Revenue: $105 million</p>
<p><strong>Marchex</strong> (<a href="http://finance.yahoo.com/q/ks?s=MCHX">MCHX</a>: 4.13 <font color="#FF0000">0.00%</font>)<br />
Marchex operates a vast network of websites delivering local content.<br />
2008 Revenue: $146 million</p>
<p>You may have noticed some prominent exclusions within our internet content category with online advertising giants Google (<a href="http://finance.yahoo.com/q/ks?s=GOOG">GOOG</a>: 470.30 <font color="#FF0000">0.00%</font>) and Yahoo (<a href="http://finance.yahoo.com/q/ks?s=YHOO">YHOO</a>: 13.62 <font color="#FF0000">0.00%</font>) not being mentioned at all. However, internet stocks with market caps of $5 billion or greater are included in our large cap internet stock category as we believe that the stock market evaluates those companies slightly differently.</p>
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