Our Coverage Universe: Ecommerce Stocks

With the launch of TopInternetStocks.com we will be writing about dozens of internet stocks across five major categories. One of key categories of internet stocks are ecommerce stocks. These are companies that primarily generate their revenue through ecommerce transactions. The nine stocks that we will initially be covering within our ecommerce segment are:

Blue Nile (NILE: 41.20 +1.23%)
Blue Nile is an online jewelry retailer specializing in diamond engagement rings.
2008 Revenue: $295 million

Bidz (BIDZ: 0.52 +6.12%)
Bidz operates an online auction site that specializes in jewelry.
2008 Revenue: $207 million

Shutterfly (SFLY: 28.26 +0.86%)
Shutterfly specializes in photography & related items.
2008 Revenue: $213 million

Overstock (OSTK: 6.99 -0.85%)
Overstock.com is an online discount retailer that focuses on brand name merchandise.
2008 Revenue: $834 million

1-800 Flowers (FLWS: 2.90 -0.68%)
1-800-Flowers.com operates as a gift retailer specializing in flowers.
FY 2009 Revenue: $714 million

Drugstore.com (DSCM: 0.00 N/A)
Drugstore.com is an online retailer specializing in health and other household products.
2008 Revenue: $367 million

US Auto Parts (PRTS: 4.99 -1.19%)
US Auto Parts operates a network of online retail websites specializing in aftermarket auto parts.
2008 Revenue: $153 million

Orbitz (OWW: 3.75 -0.27%)
Orbitz operates a portfolio of online travel retail websites.
2008 Revenue: $870 million

Vista Print (VPRT: 39.30 -1.33%)
Vista Print is an online retailer of marketing and small business print products.
FY 2009 Revenue: $516 million

You may have noticed some prominent exclusions within our ecommerce category with ecommerce giants Amazon.com (AMZN: 183.59 -2.18%) and eBay (EBAY: 32.665 -0.86%) not being mentioned at all. However, internet stocks with market caps of $5 billion or greater are included in our large cap internet stock category as we believe that the stock market evaluates those companies slightly differently.